Billy Hartman founded The International School of Soccer (ISOS).
German Arguelles founded eSoccer.
Offices were established in Atlanta and Madrid.
Newcastle United was the first professional club partner (5 groups).
Agreement signed with adidas.
The ISOS rebranded to adidas International Training Program.
Relationships established with Realmadrid Foundation, Chelsea, and Liverpool (10 groups).
Relationships established with Ajax, Bayer Munich, and Bayern Leverkusen (15 groups).
2007: adidas ITP established a relationship with MLS (Major League Soccer) (25 groups) and RFEF Spanish Soccer Federation (30 groups).
2008: adidas ITP and eSoccer merge their businesses.
2008: Program expansion with Disney and Fluminense (35 groups).
2009: Program expansion to South Africa (40 groups).
2010: Program expansion with DFB German Soccer Federation (50 groups).
2012: 10 year anniversary! 2012: Program expansion with AC Milan.
2012: Office opened in Toronto (70 groups).
2014: Rebranding from adidas International Training Program to generation adidas international (85 groups).
2015: Specialty program to Women’s World Cup in Canada.
2015: Program expansion with Benfica and Real Sociedad (100 groups).